It’s empowering businesses to become more efficient in their marketing processes-from copywriting to SEO or image generation-improving ROI amidst a challenging economic backdrop. It’s opening the door to making education systems more inclusive. In healthcare, AI tools are helping doctors detect cancer faster and more accurately. AI has the potential to revolutionize society on a scale akin to the industrial revolution. Though they are following similar patterns of cultural assimilation, the impact of AI on the world is incomparable to autotune. The same applies to any task-from song generation to digital marketing. This is an idea conjured by a human, managed by a human-but delivered through clever use of AI. In this case, a human specifically trained an AI on Drake and The Weeknd and then (presumably) iterated until it produced a good version. You can even look at the recent story where an anonymous TikTok user created a viral song hit with AI mimicking the work of Drake and The Weeknd. AI can exponentially increase the efficiency of these people, but it can’t create without a guiding hand. People are what keep brands and businesses ticking. It could only enhance the talent which was already there. A paintbrush does not know what-or why-it paints.Īutotune doesn’t work without Cher. And, perhaps understandably, a slight concern about what it means for the future.īut it’s important to understand these tools are far from replacing the need for humans.
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